This Cookie Notice describes how and why we collect, process, and utilize personal and other data when you make use of our websites and mobile apps – particularly in connection with cookies and similar technologies. For the sake of simplicity, in the following we will generically refer to websites, but in doing so also include mobile apps.

Further information about our handling of personal data can be found in our Privacy Notice.

Lilly Capital is fundamentally responsible under data protection law in each case for the processing of personal data in accordance with this Cookie Notice (“we” or “us”). Should you have any questions about this Cookie Notice or the processing of your personal data, please contact us as follows:

Lilly Capital
Giessenstrasse 5b
8835 Feusisberg
datenschutz@lilly-capital.ch

Each time our websites are used, certain data are automatically accumulated for technical reasons and temporarily stored in so-called log files. Examples include the following technical data:

• IP address of the requesting end device,
• Information about your Internet service provider,
• Information about the operating system of your end device (tablet, PC, smartphone, etc.),
• Information about the referring URL,
• Information about the browser used,
• Date and time of access, and
• Contents accessed when visiting the website.

These data are processed for the purpose of facilitating the use of our websites (connection establishment) and ensuring their smooth operation, guaranteeing system security and stability, facilitating the enhancement of our websites and for statistical purposes.

The IP address is also analyzed together with other log files and further data available to us, if applicable, in the event of attacks on IT infrastructure or other potential unlawful or improper use of the websites for solution and aversion purposes, and may be used during criminal proceedings for the identification of persons concerned and for action taken under civil and criminal law against these persons.

Cookies are files that your browser automatically stores on your end device when you visit our websites. Cookies contain a unique code number (ID) enabling us to distinguish individual visitors from others, but normally without identifying them. Depending on their intended use, cookies may contain further information, for example about visited sites and the duration of a visit to a site. We use both session cookies that are deleted again when the browser is closed, and permanent cookies that remain stored for a given period after the browser is closed (normally between a few days and two years) and serve to identify visitors again on subsequent visits.

We may also use similar technologies such as pixel tags, fingerprints and other technologies for storing data in the browser. Pixel tags are small, normally invisible images or a program code loaded by a server that provide the server operator with specific information such as whether and when a website was visited. Fingerprints comprise information collected during your website visit about the configuration of your end device or your browser that enables your end device to be distinguished from other devices. Most browsers also support further technologies for the storage of data in the browser that are similar to cookies and that we may also make use of (e.g. web storage).

This website uses cookies. These are small text files that allow specific information related to the user to be stored on the user’s terminal device while the user is using the website. Cookies make it possible in particular to determine the frequency of use and the number of users of the pages, to analyze behavioral patterns of page use, but also to make our offer more customer-friendly. Cookies remain stored beyond the end of a browser session and can be retrieved when you visit the site again. If you do not wish this, you should set your Internet browser to refuse the acceptance of cookies.

We use the following types of cookies and similar technologies:

• Necessary cookies: Necessary cookies are required for a website and its functions to be used. For example, these cookies ensure that you are able to navigate between pages without details entered in a form or products placed in a shopping basket being lost.
• Performance cookies: Performance cookies collect information about how a website is used and enable us to conduct analyses, for example to find out which pages are most popular and how visitors move around a website. These cookies serve to simplify and speed up website visits and generally to improve user-friendliness.
• Functional cookies: Functional cookies enable us to offer extended functions and display personalized contents. 
• Marketing cookies: Marketing cookies help us and our advertising partners to approach you on our own and third-party websites with advertisements for products or services that may be of interest to you or to display our advertisements to you during further Internet usage after visiting our websites.

The cookies and/or similar technologies used by us may originate from us or from third-party companies, for instance if we make use of functions provided by third parties. Such third-party providers may be located outside Switzerland and the European Economic Area (EEA) as long as the protection of your personal data is adequately safeguarded.

For example, we make use of analysis services to analyze how you use our websites in order to optimize and personalize them. Cookies and similar technologies of third-party providers furthermore enable them to approach you on our websites or on other websites and in social networks that also collaborate with these third parties with individualized advertising and to measure how effective advertisements are (e.g. whether you arrive at our website via an advertisement and what actions you then carry out on our website).

Third-party providers may to this end record use of the website in question. These recordings may be combined by such providers with similar information from other websites. The behavior of certain users can thus be recorded across multiple websites and end devices. The applicable provider may in many cases also make use of these data for its own purposes, such as for personalized advertising on its own websites and on other websites that it supplies with advertising. If users are registered with the provider, the provider may assign the usage data to the person in question. The processing of such personal data is carried out here by the provider in its own responsibility and in accordance with its own data protection provisions.

Two of the most important third-party providers are Google and Facebook. Further details concerning them can be found below. Other third-party providers generally process personal and other data in a similar manner.

Google Analytics

On many of our websites, we make use of Google Analytics, an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA) and Google Ireland Ltd (Google Building Gordon House, Barrow Street, Dublin 4, Ireland; both referred to jointly as “Google”, whereby Google Ireland Ltd is responsible for the processing of personal data). Google makes use of cookies and similar technologies to collect specific information about the behavior of individual users on the applicable website and the end device used for this (tablet, PC, smartphone, etc.), such as how often you have opened our website, how many purchases have been made, or what interests you have, as well as data about the end device used by you, such as the operating system. Further information about this can be found at this link.

We have configured the service in such a way that the IP addresses of visitors of the websites of Google within Europe are shortened prior to forwarding to the USA and therefore cannot be traced back. Google supplies us with reports and in this respect can be considered our contract processor. However, Google also processes some data for its own purposes. Google may in some circumstances be able to draw conclusions on the basis of the collected data about the identity of visitors of the websites and thus create personal profiles and link the collected data with any existing Google accounts of these persons. Information about the data protection of Google Analytics can be found here, and if you have a Google account yourself you will find further information here.

Facebook Custom Audiences

Our websites may also make use of Facebook Pixel and similar technologies of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). We make use of these technologies in order to only display the Facebook ads activated by us to users on Facebook and at partners cooperating with Facebook (so-called “audience network”) who have displayed an interest in us or whose features correspond to those that we communicate to Facebook for this purpose (such as interests in specific topics or products that become evident from the websites visited; “custom audiences”). We can also monitor the effectiveness of Facebook ads via these technologies for statistical and market research purposes by seeing whether users are forwarded to our website after clicking on a Facebook ad (so-called “conversion measurement”). Further details concerning this can be found here.

We are jointly responsible with Facebook for the exchange of data that Facebook receives or collects via Facebook Pixel or comparable functions, for the display of advertising information corresponding to the interests of users, for the improvement of advertisement delivery, and for the personalization of functions and contents (but not for further processing). We have therefore concluded a supplementary agreement to this effect with Facebook. Users may accordingly submit requests for information and other inquiries from data subjects in connection with this joint responsibility directly to Facebook

We may have our own presences on social networks and similar third-party platforms (e.g. Facebook Fan Pages). If you communicate with us via such presences or comment on or disseminate contents we post, we will collect corresponding details and process them in accordance with our Privacy Notice. We are entitled but not obliged to review contents prior to or after their publication and to delete contents without notification where this is technically possible, or to report them to the provider of the platform in question. Where rules of decency and codes of conduct are violated, we may also notify the provider of the platform of the user account in question for blocking or deletion.

When visiting our social media presences, data (for example about your user behavior) may also be transmitted to or collected by the provider in question directly and processed together with other data already known to said provider (such as for marketing and market research purposes and the personalization of platform contents). Where we are jointly responsible with the provider for certain types of processing, we will conclude a corresponding agreement with such provider. You may obtain information about the material content of this agreement from the provider. Further information about data processing by the providers of social networks can be found in the data protection provisions of the corresponding social networks.
 

This Cookie Notice may be updated over time, especially if we change our data processing activities or if new legal provisions become applicable. In general, the version of the Cookie Notice in effect at the time at which the data processing activity in question commences is applicable.